About Mintable
Mintable is a B2C product - a leading NFT marketplace to create, buy, sell and trade NFTs.
Role
UX/UI Designer
Industry
Blockchain | Web3
Platform
Web & mobile
The problem
User experience was intimidating for people unfamiliar with crypto. Our challenge was to simplify the experience without losing functionality.
High-level goal
Make Mintable the go-to platform for users of all levels, from curious first-timers to seasoned Web3 natives.
User Persona
Goals:
Understand what NFTs are and how to try them out.
List her first digital artwork as an NFT.
Do everything without getting lost in Web3 jargon.
Pain Points:
Intimidated by crypto wallets, gas fees, and blockchain lingo
Fears making irreversible mistakes
Doesn’t know who to trust in the NFT space
About user
Name: Amy, 27
Role: Content creator & digital art hobbyist
NFT Experience: None (zero crypto background)
First-time user, curious but cautious!
USER RESEARCH
Design goals
Consolidated Tracking of NFTs
Track and monitor your NFTs from multiple wallets in one place.
Easy wallet setup for first-timers
Provide custodial wallet to get user account up and running without any additional wallet setup.
Custodial wallet (Empty state)
Custodial wallet (With multiple wallets)
NFT Product detail pages
NFT Product detail pages
Sign up screen
Dashboard
Connect multiple wallets
Impact & Outcome
Reduced wallet setup drop-off by xx%, by providing custodial wallet on sign up to simplifying onboarding flows.
Enabled smoother first-time minting experiences, boosting user confidence and platform stickiness.
