Simplifying NFT creation & integration for Businesses.

Built a no-code B2B SaaS platform that made minting and managing NFTs accessible to anyone

Simplifying NFT creation & integration for Businesses.

Built a no-code B2B SaaS platform that made minting and managing NFTs accessible to anyone

Simplifying NFT creation & integration for Businesses.

Built a no-code B2B SaaS platform that made minting and managing NFTs accessible to anyone

About Mintology

About Mintology

About Mintology

Mintology is a B2B platform for businesses, brands and devs to create smarter, utility-driven NFTs.

Mintology is a B2B platform for businesses, brands and devs to create smarter, utility-driven NFTs.

Mintology is a B2B platform for businesses, brands and devs to create smarter, utility-driven NFTs.

Mintology is a B2B platform for businesses, brands and devs to create smarter, utility-driven NFTs.

The problem

The problem

The problem

NFT adoption among businesses is hindered by technical complexity, high costs, and a lack of user-friendly tools. Many existing solutions cater to blockchain-native users, leaving mainstream companies struggling to integrate NFTs into their workflows.

NFT adoption among businesses is hindered by technical complexity, high costs, and a lack of user-friendly tools. Many existing solutions cater to blockchain-native users, leaving mainstream companies struggling to integrate NFTs into their workflows.

The challenge

How might we empower non-technical teams to launch and manage NFT campaigns without getting lost in Web3 complexity?

How might we empower non-technical teams to launch and manage NFT campaigns without getting lost in Web3 complexity?

How might we empower non-technical teams to launch and manage NFT campaigns without getting lost in Web3 complexity?

BUT FIRST,

Research, Research, Research!!

Research, Research, Research!!

Research, Research, Research!!

To design a platform that truly met the needs of brands and developers, we grounded our design decisions in two key research methods:

To design a platform that truly met the needs of brands and developers, we grounded our design decisions in two key research methods:

FINDING OUT,

Who is gonna use our platform?

Who is gonna use our platform?

Who is gonna use our platform?

To design a platform that truly met the needs of brands and developers, we grounded our design decisions in two key research methods:

To design a platform that truly met the needs of brands and developers, we grounded our design decisions in two key research methods:

Enterprises & Brands

NFTs for marketing, customer engagement, digital collectibles, or loyalty programs.

Developers & Tech Teams

Building NFT powered apps, marketplaces, or blockchain-based products.

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Gaming & Metaverse platforms

Projects that require dynamic, utility-driven NFTs for in-game assets or virtual experiences.

E-commerce & Retailers

Businesses seeking to offer NFT-based products, memberships, or rewards.

Developers & Tech Teams

Building NFT powered apps, marketplaces, or blockchain-based products.

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Gaming & Metaverse platforms

Projects that require dynamic, utility-driven NFTs for in-game assets or virtual experiences.

USER INTERVIEWS

We asked tough questions

We asked tough questions

We asked tough questions

  • What are their day routine?

  • What are their key pain points?

  • What are their NFT goals?

We anchored our design sprint on “campaigns” as the target event.

In a cross-team workshop, we mapped the old campaign flow with disjointed steps, unclear progression, delayed metrics. And reimagined it into a new flow with guided setup, real-time previews, and contextual tips for both first-time and pro creators.

This session gave us a clear blueprint for a streamlined journey and a more engaging campaign management experience.

FINDINGS

What our potential users say

What our potential users say

What our potential users say

  • Confusion around Web3 jargon and technical workflows

  • A desire for no-code tools that felt familiar and business-friendly

  • Frustration with existing platforms that felt too developer-centric or consumer-focused

We want the benefits of NFTs without having to touch the blockchain.

MARKET RESEARCH

Competitor Analysis

We conducted a feature and UX audit of our competitor platforms, and identified key gaps:

  • Overcomplicated UX flows and poor onboarding

  • Focused on developer user persona

  • Lack of customization and integration options for brand campaigns

We conducted a feature and UX audit of our competitor platforms, and identified key gaps:

  • Overcomplicated UX flows and poor onboarding

  • Focused on developer user persona

  • Lack of customization and integration options for brand campaigns

Painpoints & solutions

Key design goals

Key design goals

  • Frictionless onboarding​

  • Simplify NFT creation and management

  • Easy redemption and tracking of NFTs

  • Frictionless onboarding​

  • Simplify NFT creation and management

  • Easy redemption and tracking of NFTs

Frictionless Onboarding

One-click account setup, getting businesses from 0 to Web3 in seconds. No friction, no fuss.

One-click account setup, getting businesses from 0 to Web3 in seconds. No friction, no fuss.

Email address

Email address

Enter email address

Enter email address

Password

Password

Enter password

Enter password

Let’s go!

Let’s go!

Don’t have an account?

Don’t have an account?

Sign up

Sign up

Or

Or

Sign in with Google

Sign in with Google

Sign in with Apple

Sign in with Apple

Continue with Mintable

Continue with Mintable

Forgot pasword?

Forgot pasword?

Click here

Click here

One stop for all NFT Solutions.

One stop for all NFT Solutions.

Onboarding guide screen

Onboarding guide screen

Project dashboard screen

Project dashboard screen

One-click frictionless onboarding
One-click frictionless onboarding

NFT creation & management

A clean, intuitive interface for businesses to create and manage NFTs, without any coding needed.

A clean, intuitive interface for businesses to create and manage NFTs, without any coding needed.

NFT creation & deploying flow

Single image NFT flow

Single image NFT flow

Single image NFT flow

Single image NFT flow
Single image NFT flow

Generative NFT flow

Generative NFT flow

Generative NFT flow

Generative NFT flow
Generative NFT flow

Pre-mints screen
(Before project deployment)

Pre-mints screen
(Before project deployment)

Pre-mints screen
(Before project deployment)

Pre-mints screen
(After project deployment)

Pre-mints screen
(After project deployment)

Pre-mints screen
(After project deployment)

Pre-mints screen (Before project deployment)

Pre-mints screen(After project deployment)

Redemption & tracking via merchant app

edemption feature allows to users to claim NFTs by simply scanning scan a QR code;


Merchant app enables in-store NFT redemptions, and makes tracking effortless.

Create campaign flow (NFT-driven)

Setting up merchant app

Merchant app

Merchant journey

Merchant app

End user journey

Mobile designs

In the NFT space, mobile-first design isn’t optional—it’s essential. Most users mint, browse, and trade NFTs on their phones. A seamless mobile experience boosts engagement, drives sales, and keeps platforms competitive in the fast-paced Web3 world.


Miss mobile, miss the market.

Mobile screens

Mobile screens

OUTCOME

Impact & Results

📈 Faster Onboarding

Reduced the average setup time for new users by more than 50%

🌍 Wider Adoption

Reduced the average setup time for new users by more than 50%

💰 Cost Savings

Reduced the average setup time for new users by more than 50%

📈 Faster Onboarding

Reduced the average setup time for new users by more than 50%

🌍 Wider Adoption

Reduced the average setup time for new users by more than 50%

💰 Cost Savings

Reduced the average setup time for new users by more than 50%

OUTCOMES

customer Case studies

OUTCOMES

customer Case studies

Mediacorp

Mediacorp teamed up with Mintology for their 2023 Lunar New Year event, offering Happy Bunny NFTs with year-long perks and collectible figurines.

80%

80%

80%

Redemption rate

Redemption rate

10+

10+

10+

Cliental reached out

Cliental reached out

Mediacorp

Mastercard teamed up with Mintology to boost event engagement through an NFT Scavenger Hunt. Expected claim rates were 10–20%, but real engagement hit 50–60% which was a major win.

300%

300%

300%

Engagement uplifts in events

Engagement uplifts in events

LEARNINgs

Mintology taught me that innovation isn’t about adding more, it's about removing friction until what's left feels magical. ✨

LEARNINgs

Mintology taught me that innovation isn’t about adding more, it's about removing friction until what's left feels magical. ✨

Mintology taught me that innovation isn’t about adding more, it's about removing friction until what's left feels magical. ✨

Interested in connecting?

Let’s talk projects, collaborations, or anything design! Drop me a 👋 at komal12665@gmail.com

Let's connect

Interested in connecting?

Let’s talk projects, collaborations, or anything design! Drop me a 👋 at komal12665@gmail.com

Let's connect

Work

About

Contact

Resume

© 2025 Komal Singh.

Work

About

Contact

Resume

© 2025 Komal Singh.

Interested in connecting?

Let’s talk projects, collaborations, or anything design! Drop me a 👋 at komal12665@gmail.com

Let's connect

Interested in connecting?

Let’s talk projects, collaborations, or anything design! Drop me a 👋 at komal12665@gmail.com

Let's connect

Work

About

Contact

Resume

© 2025 Komal Singh.

Work

About

Contact

Resume

© 2025 Komal Singh.